S03|E261 Redefining Tough in the Weight Room | Andy Holmes
Most coaches teach toughness. Few stop to define it. Andy Holmes, Business Development Manager for the Americas at Informed Sport and Informed Choice and Strength Chaplain at Ottawa University, makes the case that the easy way out is fighting and drinking. Doing the hard thing is what being tough actually looks like. In this episode he brings that framework into a weight room of 150 to 200 football players, covers the real risk of untested supplements and NIL deals, and shares what it means to coach athletes beyond the game they play.
MarketingJune 17, 2026















































