Founder & President of In Extremis Performance in Celina, Texas, Jake Labhart, shares his journey and purpose for founding his company!
Episode Summary
Jake Labhart shares the story behind founding In Extremis Performance and the purpose that drives the work. The conversation centers on building a business and coaching model around intent, service, and a clear understanding of who the training process is meant to help.
The episode is especially relevant for coaches thinking about the jump from working inside established systems to creating something of their own. It highlights the importance of mission, audience, and long-term vision when building a performance brand that can actually serve people well.
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