Amm Phrommavanh brings his extensive exposure to high-level minds in the strength and conditioning industry to this weeks podcast. In this episode, Amm takes us through the specific relationship dynamics that he has developed with his sport coaches, how to create athlete buy-in for a strength coach who hasn’t played the sport, in addition to the specific process he and his colleagues work through when trying to identifying the demands of the sport in order to create a preparation plan. Amm sheds light on what it truly means to “work backwards from the sport” in order to recreate the experiences the athletes are seeing on the field.