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Samson Equipment started back in 1976 in Las Cruces New Mexico…

In July of 1976 Samson Weight Training Equipment, Inc. was founded in Las Cruces, New Mexico with a $2000.00 investment by Dave and Linda Schroeder. Read more.

Meet The Team

The Samson Equipment Story

About Samson Equipment Inc.

In July of 1976 Samson Weight Training Equipment, Inc. was founded in Las Cruces, New Mexico with a $2000.00 investment by Dave and Linda Schroeder.

Dave had been recruited from San Diego, CA to play football for New Mexico State University in 1965.

After receiving his B.S. Degree in Secondary Education he began his teaching and coaching career in the Las Cruces area.

He coached football, track & field, and wrestling at the Jr. High, High School, and College levels.

Samson Equipment Original Logo

Linda received her B.S. in 1971 and M.A. in 1973 from New Mexico State University.

She was employed by New Mexico State University as Assistant Natatorium Manager, Head Women’s Swim Coach, Head Women’s Gymnastics Coach, Head Women’s Field Hockey Coach, and Physical Education Faculty.

She remained with New Mexico State University until 1990.

During the Schroeder’s early days of teaching and coaching, Dave and Linda were incorporating weight training into their athletic team training.

They saw a tremendous need for heavy duty, durable, and affordable weight training equipment designed specifically for school use.

Thus began the beginning of Samson Equipment.

The name Samson was chosen specifically to refer to the strength and durability of the equipment.

The logo was also designed to stand for strength, durability and heavy duty equipment.

Dave Schroeder, Linda Schroeder founders of Samson Equipment Inc.
Founders

Dave and Linda Dave Schroeder

Brian Schroeder Samson Equipment Inc. VP of Operations
VP of Operations

Brian Schroeder

Scott Schroeder Director of Sales
Director of Sales

Scott Schroeder

At Samson since 2004. Former collegiate strength and condition coach.
Oliver Johnson Mechanical Engineer
Mechanical Engineer

Oliver Johnson

Andy Zapien Samson Equipment Marketing Director
Marketing Director

Andy Zapien

Chris Miller Shipping / Receiving Manager
Shipping / Receiving Manager

Chris Miller

Dexter Walker Creative Director
Creative Director

Dexter Walker

Kristoffer Koerper Layout Design Specialist
Layout Design Specialist

Kristoffer Koerper

Virgil Shelton Internet Marketer / IT
Internet Marketer / IT

Virgil Shelton

Matt Pearce Production Manager
Production Manager

Matt Pearce

I’m the Production Manager at Samson Equipment, where I lead day-to-day operations with a focus on quality, efficiency, and keeping things running smoothly. With over 10 years of experience in logistics, transportation, and production management, I enjoy solving problems, improving processes, and helping teams perform at their best.

Throughout my career, I’ve worked across a variety of roles in supply chain and operations, always aiming to bring structure, clarity, and results to the table. I believe in leading by example and finding smart, practical ways to get the job done right.

Outside of work, I enjoy staying active, writing, and playing music. I live in New Mexico with my wife, our black labradoodle Trucker, and we love spending time outdoors.

Janette Dolan Office Manager
Office Manager

Janette Dolan