Strength Coach Survey 2025

1. What type of facility are you managing or building?(Required)

High School

College/University (D1, D2, D3)

Junior College

Military

Private Gym

Corporate Wellness

Other

(Select all that apply)

2. What is your role in your organization?(Required)

Athletic Director

Head Strength Coach

Assistant Strength Coach

Facilities Manager

Owner

Other

3. How familiar are you with Samson Equipment?(Required)

Not at all familiar

I’ve heard of the name

I’ve seen some of your content or marketing

I’ve visited your website or spoken with a rep

I’ve used your equipment

4. What is your current perception of Samson Equipment?(Required)

Innovative and forward-thinking

High-quality but expensive

Outdated or behind competitors

Great service and people

I don’t know enough to say

5. Have you ever visited the Samson Equipment website?(Required)

Yes

No

I'm Not Sure

6. When you think of strength equipment brands, what companies come to mind?(Required)

7. Which of the following brands have you purchased from in the past 3 years?(Required)

Samson

Sorinex

Rogue

Hammer Strength

Eleiko

Plae

Dynamic

PowerLift

Other

8. Rank your top 3 vendors in terms of trust and performance:(Required)

9. What’s the #1 reason you’d choose another brand over Samson?(Required)

Price

Lead Times

Customization options

Brand familiarity

Lack of reps or support in my area

Other

10. What is your priority when it comes to purchasing equipment?(Required)

Durability

Price

Customization

Warranty

Brand reputation

Service/support

Lead times

Other

11. What key challenges are you currently facing with your weight room?(Required)

Equipment wear and tear

Poor layout/design

Outdated technology

Lack of space

Budget constraints

Athlete safety or education

Other

12. What’s one thing you wish equipment companies better understood about your needs?(Required)

13. What resources do you rely on when researching equipment?(Required)

Peers

Vendor websites

Trade shows

Social media

Industry publications

Other

14. Have you attended any industry events or trade shows in the last 12 months?(Required)

Yes

No

If Yes, which ones?

15. Would you be interested in a product demo or virtual design session with Samson?(Required)

Yes

No

Maybe

16. What social media platform do you use most?(Required)

YouTube

TikTok

Instagram

Facebook

Spotify

Other

17. Would you consider buying from Samson Equipment in the future?(Required)

Yes

No

Maybe

18. What would make you more likely to choose Samson for your next project?(Required)

19. On a scale of 0–10, how likely are you to recommend Samson to a colleague?(Required)

20. Would you be willing to participate in a short follow-up call or case study?(Required)

Yes

No

21. Any other feedback you’d like to share about your experience with Samson or equipment vendors in general?(Required)

2025 Samson Equipment Industry Survey