Company History

A Champion is Born

In July of 1976 Samson Weight Training Equipment, Inc. was founded in Las Cruces, New Mexico with a $2000.00 investment by Dave and Linda Schroeder. Dave had been recruited from San Diego, CA to play football for New Mexico State University in 1965. After receiving his B.S. Degree in Secondary Education he began his teaching and coaching career in the Las Cruces area. He coached football, track & field, and wrestling at the Jr. High, High School, and College levels.

Linda received her B.S. in 1971 and M.A. in 1973 from New Mexico State University. She was employed by New Mexico State University as Assistant Natatorium Manager, Head Women's Swim Coach, Head Women's Gymnastics Coach, Head Women's Field Hockey Coach, and Physical Education Faculty. She remained with New Mexico State University until 1990.

During the Schroeder's early days of teaching and coaching, Dave and Linda were incorporating weight training into their athletic team training. They saw a tremendous need for heavy duty, durable, and affordable weight training equipment designed specifically for school use. Thus began the beginning of Samson Equipment. The name Samson was chosen specifically to refer to the strength and durability of the equipment. The logo was also designed to stand for strength, durability and heavy duty equipment.

Designed for Maximum Potential

Samson has always been focused on supplying and servicing the school market. Our product designs and manufacturing evolve from the needs of teachers and coaches. We are always listening to our market in order to update our product designs. We pride ourselves with the ability to customize our weight training equipment to fulfill our customers needs. We have specifically stayed manufacture direct in order to keep our quality control superior and our product costs affordable.

Our equipment is designed with the strength coach in mind. All our movable parts are easily replaced so there is minimal down time for the coach and athlete. We have always used superior materials and have always carried the best warranty on the market which demonstrates the durability of our product to withstand the heavy use demanded by athletes and coaches.

Quality Speaks for Itself

Samson has maintained a slow growth in the market place. Our first marketing was strictly by word of mouth. Due to our satisfied customer following we have grown to become a multi million dollar international company that is still family owned. One of our few major advertising venues has been the National Strength and Conditioning Association. We displayed at the second NSCA Convention held in Chicago in 1979 and continue to advertise and display at NSCA Conventions.

Samson has sold equipment to public and private schools and universities in every state comprising the United States as well as sales to Mexico, Canada, Japan, Northern Ireland, Bahrain, and other countries. We have also completed major projects for numerous NFL, NBA, NHL, and National Baseball teams as well as the 1988 Calgary and also at the White House.
Due to our superior product quality, design, customer service, and integrity Samson Equipment has withstood the test of time for 30 years while many competitors have come and gone.